Crown your Favourites

The Singapore Social Media Awards (SSMA) is an annual online awards campaign honouring excellence in content creation and self-publishing where fans determine the winners.

Presented by Fans

Awards are presented based on community votes, not the influence of industry giants.

Supporting local

Who says we don't have homegrown talent? Accolades are presented by Singaporeans to Singaporeans.

Exclusively on the web

From social voting to an online premiere, this awards show is going fully digital.

And you're Invited

Your votes influence the outcome. No red carpets and invite-only premieres.

Presented by Fans

Awards are presented based on community votes, not by the influence of industry giants.

Supporting local

Who says we don't have homegrown talent? Accolades are presented by Singaporeans to Singaporeans.

Exclusively on the web

From social voting to an online premiere, this awards show has been made fully digital.

And you're Invited

Your votes influence the outcome. No red carpets and invite-only premieres.

Our Mission

To honour and inspire excellence in self-published content creation.

The awards show is an initiative to appreciate outstanding homegrown talent in Singapore. Particularly those who’ve earned their success by talking to a camera in their bedrooms, pointing their phones at the world around them or even posting status updates that inspire the community.

We believe that honouring the talents of today will inspire greatness tomorrow. The SSMA hopes to set a standard — defined by the community, in the consideration of what is great content and what isn't, in today's context of noise that floods the web.